Before we get started Reader, I’m launching something brand new next month, and will be kicking off that launch with something I’ve never done before!
But first, over the next five days, I’m going to be revealing letters from what I’m launching exclusively to my email subscribers and on Sunday, you’ll get all the goss!
If you reply to this email with the correct word before the final reveal, you’ll go in the draw to win free access to the new goodie/s. 👀 Sound fun? Let’s play!
Today’s letter, the first in the word, is C.
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How would you describe quantum mechanics, Reader?
Unless you happen to be a quantum physicist, (in which case, um hello! Fascinating!), chances are you’re going to find it pretty hard to explain because it’s confusing and you don’t fully understand what’s going on there.
Because you’re not clear on what it means, you can’t explain it to me.
You don’t know it’s history, how it works, what makes it so interesting, why someone would want to learn more about it, where it’s going in the future, or where you’d go to get more information.
You’d find it pretty difficult to get me on board as a quantum mechanics fan if you couldn’t really explain what it is, right?
Same goes for your brand.
If you’re not clear on what your brand is, what makes it so amazing, why someone would be so fascinated by it, what its future looks like, or where someone should go find more info about it, how can you tell that to someone else?
When you get clarity about your creative business, it makes it easier for you to clearly communicate that with your audience, which makes it 100x easier for them to say “hello yes I want that specific thing please!”
Basically, clarity = communication = customers.
I want you to get more customers for your creative work, so I want to help you find clarity about your brand so you can communicate clearly all the reasons why they should support and buy from you!
So, you may not be a quantum physicist, but you can start to get nerdy af about your brand and turn your confused audience into customers who can’t stop saying “Can I have that very specific thing please!!”
If you’re ready for that, stick around.
On Sunday you’ll find out exactly how we’re gonna make that happen together.
Tomorrow, you’ll get the second letter in our guessing game, and some more insights on how to turn the thing you love the most into the thing people know and love you for.
Talk to you then,
– Hollie
