Moxie Musings

Issue #010

Can I tell you the truth, Reader

I hadn’t been doing a great job on social media lately.

Over the past year or so, my content had been helpful, yes, but not super engaging.

Why?

Because I was nowhere to be seen.

Now granted, over the past year, I’ve been ~going through some shit~ to put it lightly.

(I’m fine, but my health has been a mess!)

So it makes sense that I haven’t really been as present as I might have been previously, when I haven’t been 100% myself.

But I want to engage.

I want to connect with my audience.

I want to be myself.

And most of all, as someone who teaches other people about building their brands, I want to show you that it’s okay to show up as exactly who you are!

So I made a choice.

I was going to put the personal back in my personal brand.

I was going to let people see the human behind the brand.

I was going to share the Maker behind Maker & Moxie.

So I started off with the basics and got deeper and braver from there.

Plus, I’ve been sharing more and more snippets of my life and thoughts on my Stories and on Threads.

These posts have been the most liked, commented on, replied to, shared, and generally engaged with posts I’ve created in the longest time.

And it's been just the reminder I needed to practice what I preach.

I’ve recorded podcast episodes like this one all about how you are your brand’s best asset, but sometimes it’s easy to forget that as you’re going about your day-to-day, especially if you’re not feeling like the perfect, camera-ready, successful social media legend that you feel like you need to be to show up online.

So I hope this serves as a reminder to you, that if you’re struggling to connect with your audience on social media, maybe it's time to put a bit more of the personal back into your personal brand?

Even if that person isn’t perfect.

Often especially if that person isn’t perfect.

Because no person is perfect.

And people connect with people.

So therefore, imperfect people connect with imperfect people, and we’re all just trying to find the fellow imperfect people who get us.

Maybe I’ve just found mine in you!

– Hollie :)

Question of the month

What's a personal story you could share with your audience this week that might resonate with them and help you connect with your ideal community?

More Musings from this month

5 of the best branding & marketing podcasts for artists, makers & creatives

Listen or read here

15 self-discovery strategies for artists: how to build a creative business that works for you

Listen or read here

Should you start a separate social media account? 6 questions for finding the right strategy for your new creative idea.

Listen or read here

Why you need to stop dreaming and start doing!

Listen or read here

Make moves this month

Are you dreaming of finally turning your creative passion into a business, starting a new project, or launching a new part of your business but been procrastinating on making it happen?

The Stop Dreaming, Start Doing Challenge is a 3-day challenge for kickstarting your creative project and it starts tomorrow! Join us to finally start making your dream happen!

Join the Free Stop Dreaming, Start Doing Challenge

Makers on my mind

Mazie Lovie | SillyArtCollector

I followed Mazie on Twitter ages ago because her cute, silly illustrations are just so fun and fill my feed with exactly the kind of art I want in my life. We recently connected on Threads too and I'm still loving seeing more of her art all the time!

Cordelia | TinyApricotTree

Cordelia is a needle felting artist and I literally coulldn't choose which one of her pieces to put in the newsletter because they're all SO amazingly adorable. Honestly. Just follow her on Instagram or Twitter and you'll see what I mean!

Ewan Brock | LetsBrock

Okay I mean how could you not look at this bat and fall in love? Its little face!!! This is what caught my eye but then I saw more of Ewan's weird and wonderful illustration and animation work and clicked follow! I highly recommend you do too.

Collin Williams | CloudHymns

Friggin bats!! Continuing the theme it seems, this illustration from Collin popped up in my feed of Eloise the cat in her halloween costume and it's everything. Then I saw more of Collin's work and that was that! In. Love. 🙌🏻

More Magic

Tomorrow I’m kicking off a free LIVE challenge! If you’re ready to finally kickstart your next creative project, join me for the Stop Dreaming, Start Doing Challenge!
This month I launched a new freebie, the Brand Magic Blueprint. This free email course will walk you through the 7 steps to brand clarity so you can uncover your unique brand magic and start sharing that with the world this week! Get the free email course here! 💌
If you’re someone who allows people to book meetings with you, you need this template from Sara Loretta for when you get a no-show. Boundaries and systems are the key to building a business that works for you and allows you to take it to the next level!
My friend Isa is currently writing a book called The Little Book of Big Dreams which is out next month! It’s a continuation of the work she does in her newsletter, The Keep Going Club, which is full of inspiring profiles of high-performing creatives, artists, and dreamers to help you keep going toward your biggest dreams. If you’re looking for inspiration, Isa is your gal! Subscribe below👇🏻