As a reminder and ICYMI Reader, I’m launching something brand new next month, and will be kicking off that launch with something I’ve never done before! But first, over a period of five days, I’m revealing letters from what I’m launching exclusively to my email subscribers and in a few days, you’ll get all the goss!
PLUS, if you reply to this email with the correct word before the final reveal, you’ll go in the draw to win free access to the new goodie/s. 👀
Today’s letter is O!
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How much do you love to create, Reader?
If you’re anything like me, I describe it like breathing.
It sounds ~dramatic~ but I have to do it to survive, it gives me life, and I’m not me when I’m not doing it.
It’s that integral to who I am, what I do, and what’s important in my life.
Sound familiar?
If that’s nudging the creative soul within you too, then I know that you put your that heart and soul into your work.
If that’s you then I know that your work is incredible.
What I also know, is that it’s likely that there’s a voice in the back of your head saying…
“Oh but noone is going to notice me anyway, I don’t need to worry about what my brand looks like.”
or “I don’t even know if I really want that many people to see me and my work, being that visible is scary.”
or “Do I really need to spend time on branding? It won’t make a difference to my sales”
But here’s the thing:
You’ve put in all the time, effort, tears, sweat, and love that you have to get your work to the level that it is at, but your audience can’t see that quality when your brand doesn’t match it.
You need a brand that is just as incredible as your art, so within the 7 seconds it takes for someone to make a first impression of your business, they can see why you’re someone worth following, engaging with, and buying from.
This is what I know from my clients:
👉🏻 When the level of your brand doesn’t match the level of your work, you stay quiet because you’re not proud about your brand, and your sales stay quiet because your brand isn't showing how good your work is and your customers can't see that.
👉🏻 But when the level of your brand DOES match the level of your work, you and your audience have confidence in you and what you do, leading to more promotion and more sales!
Ultimately…
You create art that deserves to be seen.
You create art that’s destined to be celebrated and cherished.
So you, Reader, create art worth branding.
Don’t let your work stay hidden because of a brand that doesn’t match its quality and keeps your creative business quiet.
Deal?
Tomorrow I’m going to tell you how to change that (And give you your next clue!)
And in a few days, I’ll be revealing how we’re going to make it happen together.
Talk soon,
– Hollie
