As a reminder and ICYMI Reader, I’m launching something brand new next month, and will be kicking off that launch with something I’ve never done before! But first, over a period of five days, I’m revealing letters from what I’m launching exclusively to my email subscribers and in a few days, you’ll get all the goss!
PLUS, if you reply to this email with the correct word before the final reveal, you’ll go in the draw to win free access to the new goodie/s. 👀
We’re at the halfway mark today so we’re ramping things up and you get two letters! Here they are: LL.
HINT: I'm revealing over 5 days, but it's not a 5-letter word. Like today, you may get multiple letters some days 👀
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Okay, so you’re on team branding...
You’ve got the matching t-shirt, packed your electrolytes, and started stretching.
You’ve agreed that branding your passion is a worthwhile pursuit and you’re ready to make it happen, but…
Wait a sec.
You’re on the starting line-up but no-one’s told you how to play the game properly.
How do you turn the thing you love the most into the thing people know and love you for?
How you’ve been told to do branding up until now is that once every 3-5 years, you should rebrand everything all at once, and then never change anything until you realise that it no longer reflects your business or achieves your goals, so you repeat the cycle, either refreshing or fully rebranding.
- Is that what you’ve heard about how and when to brand your business?
- Is that how you’ve done your branding?
If you answered yes to either of these questions, you’re not alone!
This is how branding works for corporations like Apple, McDonalds, and Microsoft, with countless employees, stakeholders and investors who all need to use the same assets, commit to the same direction, and achieve the same goals. (Oh and have billions of dollars and thousands of people to implement their branding and marketing)
But newsflash, you’re not a corporation.
So thankfully, your brand doesn’t, and SHOULDN’T work like this.
For artists and makers, there’s a better approach to branding your passion.
This is the Small Actions Brand Passions method and its super simple, but it will change the way you think about branding forever.
Instead of the old method of doing branding once and forgetting about it, this method is about regularly taking small actions that shape the way your audience view your creative business.
This doesn’t just mean visually - this could be anything from brand strategy to your visual identity design, to your marketing, to your brand systems.
For example, some small actions you could take could include:
- Rewriting your bio to make it clearer
- Designing a new pattern for your brand
- Posting about your Patreon on Threads
- Setting up an automation to improve part of your brand experience
Each of these things are small actions, but they all have a big impact when it comes to shaping how your audience views your business.
That is branding. (Literally - the act of intentionally shaping someone’s thoughts on your brand through things like this, is branding!)
But that is branding without having to spend months or thousands of dollars redoing everything all at once.
That is branding that allows your brand to flex and grow and evolve with every small action, just like you and your work does.
That is branding designed for artists.
With this approach, you can:
- Create a consistent brand that evolves with you and your work
- Constantly be top of mind for your customers, with more regular, bite-sized brand injections
- Build and grow your brand one step at a time, when you have the time, while managing the other plates you’re balancing, without adding overwhelm
Sound like an approach for you, Reader?
Ready to join me on this Small Actions Brand Passions movement?
We’re just two days away from the big reveal where I’ll share what that will look like, so hold on tight!
But tomorrow I’m going to give you three actionable steps for getting known for what you do, plus one more clue in our guessing game 😉
Talk then,
– Hollie
