Today's the day, Reader!
But first, we've got to go back.
See over the last four months, I’ve been talking to creatives to learn about them, their businesses and their brands, to understand what you need and how I can help you make that happen.
Alongside the branding things I was expecting to hear, some of the things I also heard were…
I want to:
- grow and challenge myself
- be surrounded by other creatives with similar values
- be brave and take some courageous steps again
- turn my hobby into something more than what it is
- collaborate with other creatives
- find a community & build relationships
- feel less stressed
I’ve always said that branding is about three things:
- Clarity - how clear and distinct your brand is to you and your audience so it’s easy for your audience to understand why you’re a must-have brand
- Creativity - how unique and wow-worthy your brand is so you capture and hold your audience’s attention
- Consistency - how much you repeat the previous two so you stick in your audience’s mind and keep them coming back
But, there’s one thing missing…
As artists working on our own to build our brands, we need community. It’s a non-negotiable.
Our fellow creatives are the ones who cheer us on, cheer us up, challenge us, champion us, collaborate with us, celebrate with us, calm us down, commiserate with us, comfort us, confide in us, and carve out new paths with us.
Whether its one bestie, or a crowd of 100 pals who’ve got our back, knowing you’re not alone is the secret key to branding your passion.
So after all this research, (you might be able to guess where I’m going with this) I’ve been working on something that brings everything I’ve just been talking about together.
Are you ready?
Introducing…
The Brand Your Passion COLLECTIVE!
Where creatives turn the thing we love the most into the thing people know and love us for, together.
The Brand Your Passion Collective is a membership for artists and makers who want to craft a creatively fulfilling, community-building, financially stable art business, with your fellow creatives by your side.
Inside you’ll get:
- My completely revamped signature brand strategy course, Map Your Brand Magic to take your brand from ‘ehh’ to adored by crafting a custom brand strategy in 90 days that brings in raving fans turned customers for your creative business.(Taught live for this launch only!)
- Exclusive member access to submit questions for every BYP episode, including new dedicated Q&A episodes so you can get the exact coaching, advice, and feedback you want and need on your creative business.
- Community forum to connect with creatives, continue the conversation on each podcast episode, and get feedback, coaching and advice on your brand so you can take the small actions that brand passions and get the support you need to make it happen.
- Private BTS Podcast, Branding Hollie’s Passions, where I share exactly how I’m branding my businesses, the decisions I’m making, and how I’m feeling so you can see how a branding expert and fellow creative is branding their passions.
- And more to come 👀
It’s launching on November 20th (And tomorrow I’m gonna tell you about something HUGE we’re doing to celebrate!)
BUT here’s the thing!
I’m opening the doors two days early to anyone on the waitlist so they can:
- Get access to exclusive founding member perks! You’ll become an official, card-carrying “Founding Member” (There will be badges and an exclusive area in the community just for you!)
- Get an exclusive invite to a VIP Clarify Your Passion Workshop! We’ll get together as founding members for a live, practical workshop to uncover and explain once and for all what you want to be known for so you can finally go from undiscovered to unforgettable artist.
- Get in first, meet new friends, and start branding their passion right away!
Want in Reader? Click here to be instantly added to the waitlist 🙌🏻
And I’ll be back tomorrow to tell you all about the exciting thing I’ve never done before that we’re doing for the first time to celebrate the Collective.
Talk then,
– Hollie :)
