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Welcome back to Monthly Moxie Reader!
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It has been a hot minute since I sent one of these monthly emails and I'm SO excited to be bringing it back.
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Lately I've been rethinking my marketing plans a lot, and while I'll always love social media and other strategies, what I'm really craving right now is low-lift, behind the scenes content that builds community.
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For me that means focusing way more on my emails, private podcast, and online community.
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That's why I'm back here, putting all of my eggs in your email basket (inbox) once again!
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So with that being said, lets kick into this edition of Monthly Moxie!
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Systems are the new sexy.
There are a lot of ways to grow your business that feel way sexier than others.
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๐คฉ Being a guest on a podcast
๐คฉ Speaking on a stage
๐คฉ Doing an exhibition
๐คฉ Going viral on TikTok
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Those kind of things seem super fun, wow-worthy, and the things you WANT to be doing as a "successful" creative.
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But those things are also sometimes energy-intensive or hard to obtain, especially if you're a smaller business.
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There are other things though, that don't FEEL sexy, but are just as, if not more powerful.
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IMO, that's systems. โ
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Anything that makes it easier, faster, more efficient, more effective, or even more fun, for you to build and grow your creative business, is sexy as hell in my book.
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Maybe that's systems like:
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Organised photos and videos that make it easier and faster to find assets every time you make a social media post
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An automated response when someone inquires about a commission so you don't have to rush to reply, but your potential client still gets a great experience
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A checklist you run through every time you pack orders, so you don't have to worry about missing anything, and your customers always get a wow-worthy unboxing
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Sitting down to set these things up might not feel as sexy as the idea of going viral on TikTok, but when its done and you get your time, energy, and peace back...
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โTHAT feels sexy. โ
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โ(I'm deep in doing a BUNCH of this for my business and I can tell ya, it feels GOOD!)โ
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โSo what do you think? Are systems the new sexy? What systems could you set up to make your life or biz more efficient, easy, effective, and fun?โ
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โโ Hollie :)
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Collective members kicking ass
In the Brand Your Passion Collective, members work towards milestones and record their wins along the way. Some recent celebrations from the community are: โ
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- โAntoinette completely finished her brand strategy! She's now on to redesigning her brand identity and focusing loads on her marketing.
- โJeni clarified her brand key words and put her moodboard together! Plus she said "I am actually getting some regular keep coming back clients!"
- And Josh got great feedback on his work from his audience!
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Makers on my mind
Caroline is doing a series doodling every day and its inspiring me to get out my sketchbook!
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This little clay pal popped up in my feed and I fell in love! How cute is that?!
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As an aspiring quilter, these bright, bold quilts stopped my in my tracks! One day I'll make quilts this cute!
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I don't know where they found this picture of me, but Qath & Rave really popped off with this one.
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One small action to brand your passion
Every month, I give you one small action you can do to brand your passion. This month:
Go through the process of buying something from your business as if you were a customer or client. โ
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- Does it feel easy?
- Is there anything broken?
- Are there some moments of surprise and delight along the way?
- Does every step look on-brand?
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Experience is a HUGE part of building a brand people adore, and especially one they keep coming back for, so you wanna make sure yours is amazing! You can listen to this podcast episode for more tips and a free checklist for doing this kind of audit.
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What's powering my passion right now?
- My friend Susan Boles' podcast, Calm is the New KPI, is my go-to right now. My word of the year was EASE so I love hearing Susan & her guests talk about how they bring more calm & ease into their businesses so I can incorporate those things into my own business.
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- We're currently doing a Content Systems Sprint in the Brand Your Passion Collective. That's 4 hands-on coworking sessions designed for you to set up the systems that make marketing your business easier, faster and even enjoyable! The first one was INCREDIBLE, and I'm SO excited for this week's session.
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- I am LOVING the community on Threads right now. As I said in this post, in the last month alone I've made new connections, met people to collaborate with, gained guest experts for the community, started a mastermind group with some pals, and so much more, just through Threads!
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That's all from me for this edition!
Keep being creative,
โ Hollie :) |
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Ready to build an unforgettable brand? Start here ๐๐ป
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